Our Story
& Mission

A brotherhood for men around the world to grow through challenge and exploration.

Foundational beliefs

Own Your Shit

Take responsibility for your leadership, your mistakes, and your life. Reflect,  course correct, and follow through on your word.

1

Serve The Mission

Set your ego aside and put the needs of the group objective above your own.

2

Persist with Purpose

Set a goal and do whatever is required to accomplish it. Keep a beginner's mind, practice gratitude for your learning, and master your craft.

3

Leave It Better

Get to know the people and places we interact with and learn how to leave them better than we found them

4

Own Your Shit

Take responsibility for your leadership, your mistakes, and your life. Reflect, course correct, and follow through on your word.

Serve The Mission

Set your ego aside and put the needs of the group objective above your own.

Leave It Better

Set a goal and do whatever is required to accomplish it. Keep a beginner's mind, practice gratitude for your learning, and master your craft.

Persist with Purpose

Get to know the people and places we interact with and learn how to leave them better than we found them.

The Genesis of Freshline

Born from a passion for the untamed and the camaraderie of the open road, Freshline started as a spark—an idea to unite explorers under a single banner. Our story began with the vision of a global community of riders sharing the fire of discovery, riding not just to reach a destination but to create an indelible journey.

Crafting a Legacy

As Freshline evolved, so did our legacy. From breathtaking rides through untouched landscapes to the formation of an unparalleled brotherhood, each expedition penned a new chapter in our annals. Our story is a mosaic of every trail conquered, every challenge met, and every rider who has joined us in pushing the boundaries of what it means to explore.

Our Leadership Team

Erik Hatterscheidt

Club Leader

Jordan Kemper

Expedition Leader